Use Keyword Phrases You Want to Be Found For

February 17, 2009

Important Things to Remember When Blogging:

  1. Use of good keyword phrases in the Title of your blog post (don’t make it too long though)
  2. Keyword repetition throughout the content of the blog post
  3. Use keyword phrases as Anchor Links in the content that link to other blog posts on your blog or on another website –
  4. To create an anchor link , first highlight the word or phrase you want to make a link.  Then click the icon that looks like this:
    picture-16
    A box will appear that has the following options:
    Link URL: The link URL is the most important: that is where the keyword phrase will direct readers.
    Target: The Target gives you two options – open link in same window or open in a new window.
    Title: The title is a good place to put the keyword phrase you are highlighting (or a unique keyword phrase if you’re making a picture a link).
    Class: Don’t worry about the Class option.
  5. Become familiar with the icons B I ABC etc.
  6. Clicking on the Icon at the end (Show/Hide Kitchen Sink) can be helpful too:
    It looks like this:
    picture-17
    And will make the options look like this:
    picture-15
  7. Experiment, practice and don’t be afraid to Publish – not many will see your initial work anyway! To “Publish” click on the icon on the right of the screen:

picture-18

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